Growth isn't always pretty. In early 2023, we took on four major projects simultaneously – a decision that nearly broke us. Deadlines collided, client expectations varied wildly, and our small team was stretched beyond capacity. That's when Bethel Kovarovic joined as our project coordinator, bringing much-needed organization to our creative chaos.

The real breakthrough came from an unexpected source: a failed project. A construction firm hired us to create safety training animations, but our initial approach was too polished, too removed from the gritty reality of construction sites. Workers found it irrelevant. We scrapped everything and started over, this time involving actual crew members in the creative process.

That experience reshaped our entire approach. We learned that effective 3D animation isn't about impressing viewers – it's about serving their specific needs. The construction company became one of our longest-running clients, and their feedback helped us develop our signature style of practical, purpose-driven animation.